What is Stock Photography?
Every day you see thousands of images in magazines, packaging, posters, online and on TV. But very few of these images were created specifically for that product, promotion or concept - what you're seeing is pre-produces visuals a.k.a. stock photography. Stock photos are ready-made images that are licensable for use in your advertising or promotional materials to illustrate specific things, concepts or ideas. Kraas Images, media and design elements are just the beginning - they are the raw materials to get your graphic design started.
How do I become a contributor?
Anyone can apply to become a contributor on Kraas Images. To become a contributor, you first need to join Kraas Images. Creating a free account only takes a few minutes. Once you have an account set up, download and complete the Contributors Agreement form and email to firstname.lastname@example.org along with a link to your portfolio or samples of works done.
You may apply based on the following categories you want to contribute.
For each category, see our Guidelines, it will help you get your ducks in a row.
Once you’ve been contacted on becoming a Kraas Images contributor, you will need to email a scan of your government issued ID (i.e. drivers license or passport). This ID needs to include your full name, birth date, and picture. Failure to upload ID will result in your account not being processed and any content uploaded will not be reviewed. You will be asked to upload a minimum of twenty (20) files through your account on kraasimages.com. These files, once reviewed and approved will be posted to kraasimages.com. Not sure what’s suitable? See our Guidelines. You can review the status of your account, content sold, how many views, at any time by clicking My Account on the left of the page, once your logged in.
If you are under 18 have a parent or guardian complete on your behalf and send the relevant documents for parent/guardian.
How much does a contributor make/what is the royalty structure?
Kraas Images pays contributors a base royalty rate of of 55% for each file downloaded (60% on Rights Managed, RM Editorial, RM Footage/Audio and 55% on Royalty Free, RF Editorial, RF Footage/Audio.) Files are licensed as:
Pay as you go
When someone licenses your content using a credit card or their PayPal account, you earn your royalty based on the net amount paid to download your image.
We pay your royalty level bases on cost of subscription and how many of your files have been used. This is a monthly measurement of how many of your images clients have used.
How long does it take to have my files inspected?
The content managers at Kraas Images do an amazing job with the number of files inspected in a week. Typically it takes around a week or so to have your files reviewed. However based on the volume at any given time, this could fluctuate from a couple of days to a couple of weeks.
Contact email@example.com if your files have not been approved within a week.
What is Royalty-Free RF?
Royalty Free does not mean Free. Royalty Free (RF) means that after the initial permission is secured, through payment, additional uses can be made without payment. RF is multiple uses of an image, illustration, footage and/or audio free of royalties after one time payment.
Pay once, put the photo on a t-shirt, upload it to your website, print out some fliers, get it tattooed on your forehead. It’s all clear!
What is Rights Managed RM?
Rights-Managed (RM) is a type of usage license, where the creator and the user reach a more tightly controlled agreement regarding multiple uses. A RM license offers benefits including exclusivity and larger distribution and is issued on a pay per use basis. RM images are suggested for any high-visibility uses, such as national marketing, or when the image will be closely associated with a product or service.
Benefits of using a RM images includes:
Exclusive rights - You, and only you, are able to use the stock image during the license duration. This keeps competitors from copying and diluting your advertising and marketing materials.
Larger print runs and distribution - RM generally allows for larger print runs, in comparison to royalty free images.
Usage history- we keep a detailed usage history on our rights managed inventory. This allows you to see where and when an image was used in the past.
What is the difference between Creative stock and Editorial images?
Creative stock photos are trend-researched, art-directed and available for commercial use, though in some cases additional clearances may be required. Editorial images represent newsworthy events or illustrate matters of general interest, such as news, sport and entertainment and are generally intended for editorial use. In most cases, additional clearance will be required for commercial or promotional use of an editorial image, and some editorial images may not be used commercially at all. Please review the caption and restriction information provided with each editorial image to determine whether any restrictions apply to the specific image.
Does Kraas Images the own your intellectual property (I.P)?
No. Kraas Images sub-license intellectual property (I.P.) for the period of time stated in the Contributors Agreement. Kraas Images (Licensee) Contributor (Lincensor). Sub-license is when a copyright holder licenses his/her work to someone else and authorizes the licensee to sublicense the work. That is, when the licensee distributes the work, within the scope of rights granted by the licensor, the licensee is not only a (re)distributor but also a licensor of sub-license between him/her and the other party (licensee of a sub-license).
What is Aggregated Licensing?
This is the process of bundling and sub-licensing photos, illustrations, footage and audio that are similar in production, style, theme or demand, forming a collection or series.
They’re two reasons Kraas Images may wish to aggregate information.
First, aggregation can directly increase the value available from a set of photos, illustration, footage or audio, because of technological complementaries in production, distribution or consumption. It is more cost effective to deliver a few hundred images in the form of a collect or series than to separately deliver each of the individual files.
Secondly, aggregation can make it easier for the buyer to extract value from a given set of collection or series than in its individual form.
What does Kraas Images mean by Exclusivity?
Kraas Images requires that any content submitted not be sublicense to a similar entity. This allows Kraas Images to detect and illicit usage of content submitted and act on behalf of our contributors in protecting their intellectual property.
Ensuring that your content is described accurately and the relevant tags are done is very important. While it is admittedly easier to copy and paste all your tags and descriptions, especially when uploading series, we would like to encourage that you take the time to make sure any irrelevant ones are removed.
Think about one word that communicates something about your file and add some lists of synonyms as your tags. Don’t stretch your tags into irrelevancy in order to generate more hits for a file. This can be frustrating for buyers who tend to search literally.
Better tagging means better search results, bringing in more users, which means more sales for your images. The sooner everyone disambiguates their files and checks their tags for accuracy, the sooner searches will improve.