Kraas Images Guidelines

Kraas Images - Stock Photography Guidelines

1. Standards

Our standards are aimed at creating useful images and visual elements that designers can confidently include in their projects. Kraasimages apply these standards to every image uploaded here in order to ensure that:

  • Images will reproduce accurately across different digital and print media.
  • Images do not contain any kind of technical imperfections at full size that will limit their usefulness.
  • Images contain no unreleased people or property, copyright or trademark elements, that could limit their commercial application under our standard royalty-free license.

Our priority, is providing creatives with images that are ready to use for any application or project.

2. Account Information

Personal information in your account must be complete and accurate in order to upload files to Kraasimages. Ensure that your full first and last name are correct, and include your current street address (so that we know where to mail your royalty payments) or provide your Paypal info. If this information is incomplete or incorrect, your application will be declined. At the end of the application, you will also be required to upload one piece of government-issued picture ID (such as a passport or driver's license or a National ID) in jpeg format. You may always update this by contacting with your full information.

If you are planning to contribute on behalf of a company or agency, there are some additional administrative steps required. Please contact for more information.

3. Image Requirements

File Format:
Kraasimages accepts RGB JPG files only. TIFs, PNGs and PSDs will be declined. CMYK images will also be declined.

Image Size:
Kraasimages accepts files 900 x 1200 pixels or larger. Any file smaller than 900 x 1200 pixels will be declined. Kraasimages offers different sizes of each image on the site and our file pricing is based on the image dimensions, it's often in your best interest to provide an image in the largest pixel dimensions possible. Kraasimages will automatically create all the different smaller size files from the full resolution file that you upload.

Kraasimages will not accept files that resolutions have been modified. In other words, you can't increase the pixel dimensions (dpi) to be larger than the file's native size.

4. Quality & Standards

i. What We're Looking For:
Kraas Images aims to build a library of Carribean focused images. There are subjects that we always need more variety in. If you're tackling a common subject, approach it in a different fashion and with your own style. Take the initiative and seek missing items in our image library and fill them in. Images that Kraas Images does need:

  • Corporate shots:Illustrate the many sides of modern business.
  • Concepts and Visual Metaphors:Go beyond the literal meaning of an image, and help a designer explain something in a new way.
  • Food and Beverages:Caribbean Cuisines indigneous to its native island and Cuisines from around the globe.
  • Groups & Teams:People working together.
  • Holiday & Seasonal Themes:Show all the ways the Caribbean celebrate. Include more than religious celebrations; let's see local festivals and customs as well.
  • Non-Business Jobs:The word is filled with welders, mechanics, garbage men, artists, and more.
  • Lifestyle/People Interacting:Human interaction is a constant in this world.
  • Religion and Spirituality:The rich tapestry of the Caribbean's and the world's beliefs.
  • Science and Technology:Accurate and true depictions of the cutting edge of human knowledge.
  • Social Issues:Poignant looks into the issues that impact us.
  • Sports:We can't all do it like the fastest man in the world… Jamaica to the wor'l, But we do it for fun, for fitness, for glory. We'd love to see more team sports.

Quality Standards Con't

ii. Suitability

In addition to quality and technicality, Kraas Images judges images based on its suitability as stock, our images need to be useful to designers. An image is suitable as stock when it has a well-defined subject, composition, and it describes or shows an object or concept clearly. The difference between a stock photograph and a snap shot comes down to the thought and direction that goes in before hand. Images may come in a variety of concepts or literal representations. They may demonstrate different degrees of technical execution and overall production. However, if an image is just thrown together –a snapshot –then it won't work at all for a designer and is not suitable Kraas Images. Before you press the shutter, think about your topic and what you're trying to create. Have a clear idea and try to execute it in the best way possible.

  • Have an idea and plan ahead. Don't snap everything and settle for accidents.
  • Look at what you're shooting and give it some thought. Always ask yourself: What is the best way to approach this subject, and how should I try to show it to get across the idea I want to share?
  • Move around and explore more than your immediate environment. Resist snapping the things lying on your desk or in your backyard.
  • Think about more than just the main subject. Stop and look around the viewfinder. What is visible and what shouldn't be? What should be visible that's cut off? Always look at your frame with the whole composition in mind.

iii. Focus

Usually when we reject images for focus, it is because of one of three main problems:

  • The image is out of focus in general — it appears soft or even blurry.
  • The camera moved during the exposure.
  • There is focus, but it's on the wrong place in the image.

What and how much should be in focus depends on the kind of image. In a straight-on portrait, it's important to have clear focus on the eyes. In an abstracted action shot of a bicycle race, you have a lot more leeway. Stationary objects and macro still-life images are different from fashion shots, all of which are very different from fast-paced sports images. Any kind of texture, like an image of a brick wall that will be used as a background or a full frame worth of coffee beans, needs to be absolutely tack-sharp with sufficient depth of field from corner to corner. It's important to identify the important elements and make good decisions about how to treat them. Image size is a factor in all of this – bigger is better, or at least, more lenient.

iv. Lighting

Stock images must be well lit and properly exposed. This makes them useful in the most possible situations. Flat light, bad shadows, and poor exposure are all serious flaws in an image and will not be accepted.

Light comes from a variety of sources – sometimes you can control them and sometimes you cannot and have to work with what you've got. In all cases you need to be aware of the light and the kind of images you can create working with it.


  • When shooting outdoors, learn what time of day for the season works best for what you want to create. Use colour correction filters, neutral density filters, and polarizers to compensate for certain kinds of light. Learn when to under or over expose on the spot given the weather conditions.
  • If you're stuck with your on-camera flash, carefully learn its operational functions and use some kind of light diffusers to illuminate your subject gently.
  • If you have access to studio lighting, try different setups with strobes and modifiers, and explore the many different ways available to illuminate your subject.
  • Shoot RAW, calibrate your monitor, and learn about colour profiles. Try to use better than consumer level monitors.

v. Isolation & Cropping


Isolating a subject against a solid (generally white or black) background can make for great stock images. There are some important considerations while doing it – following these guidelines can help your file get accepted and have a better chance of attracting downloads. Here are some things to consider:

  • Shoot the entire subject: A cropped isolation is often less useful than a whole subject.
  • Lighting and reflections: A subject that looks like it was cut out of its original context is often less useful than an isolation that looks like it was intentionally shot as an isolation.
  • Depth of field: An isolated subject that has all its edges in focus may be more useful than an isolation with a narrower depth of field.
  • Negative space: After the background is removed, has the subject been left floating in too much empty space?
  • Finally, consider whether an isolation is even the best way to show the subject or convey the concept.

Cropping & Negative Space

Extra empty space for copy and text is really helpful in a stock image. There are of course a few simple rules:

If the subject is squarely in the middle of a frame and about 50% of the image is empty pixel, that isn't useful negative space than for no reason other than making the image larger. We would reject this image. If the designer needs more space they can add it themselves with a few clicks.


  • Useful copy space lets a designer add text without having to alter the image – shallow depth of field and out of focus areas, in a well-composed ratio of subject to background.
  • Pure white/black and/or evenly lit uniform colours aren't useful copyspace - a designer can add that themselves.
  • With isolate studio shots, particularly various objects on tabletops, pay attention to background leftovers.
  • In general, crop tightly. Do not add simple colours just to achieve pseudo-copyspace. This particularly goes for isolated objects pasted onto a colour canvas.

vi. Noise & Noise Reduction


As lighting conditions become less desirable, photographers adjust by bumping up their ISO to capture more light. Boosting the ISO kicks more electricity through your camera's sensor allowing it to see more light, but this extra electricity heats up your sensor and can introduce pixel discoloration, or noise. These discoloured pixels begin to appear speckled throughout darker areas of your image, the higher the ISO, the warmer the sensor, and the more noise that may appear.

Noise is becoming less and less of an issue as digital cameras and software (RAW converters for example) continues to develop in addition, it is always better to use a higher ISO and get a proper exposure than to try and fix the exposure later by pushing up the curves.


  • Use low ISO settings if possible.
  • If you need to raise your ISO, be sure to nail your exposure on the spot. It's better to use a high ISO to get the right exposure than to try and fix it in post-processing later.
  • Underexposed shots will most likely introduce some visible noise after editing, especially when bringing up detail in darker areas.
  • Shoot RAW. The latest RAW editing and conversion programs give you lots of options, as long as the exposure of your original shot is close.

Noise Reduction

If you do end up with visible noise, there are applications and programs out there to help remove it. Always use these carefully and sparingly. Noise reduction programs can be very hard on image detail and if you aren't familiar with the software you can quickly destroy an image and leave it worse than when you started.


  • Only use a noise reduction program if you absolutely have to. Modern camera sensors are very good. ISO 400 is beautiful, just make sure your exposure is correct and be careful with your post production. And a little bit of visible noise is preferable to a plastic, damaged de-noised image.
  • When you have too much visible noise, start the reduction process carefully. Chrominance noise reduction will generally give you a more pleasant, "grainy" look. This is better than Luminance de-noising, which destroys detailed in a particular polished looking way. Generally, some grain is fine.
  • If you end up using both methods carefully, apply small amounts at a time, and observe your detail structure along the way.
  • Downsizing may improve the overall appearance – you don't always have to work with your camera's maximum native output pixel size. A good looking downsized 8 MP image is better than a poorly over-edited 20 MP image.

vii. Compression

Compression, and 'Compression artifacts', refers to visual distortion which occurs in an image when information is lost. The JPEG file format literally compresses an image - makes it smaller - to reduce the file size during saves. The particular compression method it uses is a lossy format, which means that it loses some information to shrink the actual number of bytes used in the file. When too much information is lost it can have a visible impact on the image. This can also happen during the image editing stage. These days, improved camera technology and lots of available storage have helped. Most of the compression that we see now is a result of excessive image editing. Pushing certain filters or processing techniques will cause information to become lost and introduce compression damage into the file.

Compression typically results in a few different kinds of visual distortion, which will typically be called 'artifacting', 'contouring', or 'posterizing':

  • Curved edges in detailed areas take on a jagged staircase like appearance.
  • Checkerboard style blocks appear.
  • Color gradients become 'banded', meaning that instead of a smooth transition between colors, there are instead abrupt changes from one color to another making visible bands across the image. This often happens in large areas of subtle color change, like a clear blue sky in a landscape.


  • Use a DSLR and not a compact digital camera with a tiny sensor.
  • Shoot RAW. Edit your files with care, always observing changes in the detail quality at 100% all around the frame.
  • Watch out when selectively correcting exposure, adjusting curves, or boosting saturation – these can all introduce compression.
  • Do not sharpen too much.
  • If you're using RAW software for conversion only, you might benefit by converting the image to a 16 bit TIFF and downsample the edited TIFF file to an 8 bit jpg at the end.

viii. Over-filtering

"Over-filtering" is a broad term used for technical and compositional problems that a photographer introduces into their image. Basically, it means that you've gone too far with some kind of editing or processing technique. The top candidates for over-filtering are; over-sharpening, excessive combinations of sharpening and de-noise applications, and selective blurring to try and solve compression issues (skies are the most common). Selective blurring of people's faces (often done to try and avoid model releases), and sloppy editing of logos and banners can also lead to over-filtering.

We often commonly apply this rejection to mixed-media compositions of limited usefulness. Designers are looking for the raw materials for their projects –images that go too far mixing 3D renders and raster images, rasterized vectors added to other images, and overly-artificial raster manipulations, especially in background textures and wallpapers, can all be of limited use. Avoid making a finished design, and instead try to provide a designer with useful building blocks.

Particularly avoid weird plugins and filters that simulate water reflections, sun flares, rainbows, or any kind of artificial glow.


  • Shoot RAW. Edit your original files with care, watch for possible issues and try to correct them properly instead of trying to hide them with something exotic.
  • Avoid specialty filters and plugins: they generally lack detail quality and just don't look good
  • If you are going to try serious collage and manipulation of different 3D or other raster elements, we expect you to be a master of the tools, and have the production and artistic skills to execute your vision in an original way.

ix. Chromatic Aberration

Chromatic aberrations, or purple (or blue/cyan/red/yellow) fringing occurs when not all the wavelengths of light hitting your lens are focused properly on the sensor. This usually causes a coloured fringe or halo around the edges of your subject outlines. It is bothersome, looks unprofessional, and will be visible in print production, so you need to get rid of it, especially if the appearance is severe and visible on important parts of the image.


  • Close down your lens if possible.
  • Watch the angle of your light source and where you point your lens.
  • Quality lenses will be much less prone to this problem. Old lenses without proper coating, or very cheap lenses, will fringe easily. They also are generally less sharp and will produce poor quality detail.
  • There are a variety of plug-ins and applications out there to help reduce and remove chromatic aberrations. You can manually remove fringing in your preferred image editing program.

x. Image Hygiene

Whether you're doing fashion photography or macro shots of isolated tabletop objects, your subjects should be presentable, neat, and good-looking. We call this "image hygiene." Take some time before your session to look over small details and make sure that everything is clean and in order. Designers do not want to spend time removing bits of hair and spots of dust and dirt.


  • Clean all objects before doing macro-shots. Watch for dust and finger prints.
  • Check your background / backdrop for footprints, cracked or torn areas, patches of dirt, etc.
  • Examine clothing before and during the session for dust, falling hair, etc.
  • Keep an eye on fingernail hygiene in any close-ups of hands: handshakes, typing, writing, etc.
  • While editing, carefully review the image at 100% from corner to corner for small bits and pieces that you may have missed. Watch for sensor dust spots as well.

xi. Borders & Rotation

We do not accept images with strokes, borders or border effects applied to them. The subject or background of the image must extend to the edges of the file.

The files that you submit must be rotated to the correct orientation so that the subject appears in the proper position. Improper rotation can result from changes in your editing software that cause the file's metadata to define the image orientation as horizontal instead of vertical, or vice versa.


xii. Duplicates & Series

While we encourage contributors to explore a subject beyond the obvious approaches, we cannot accept endless series of images on the same subject. If you submit multiple images of one subject, ensure that each image is significantly different from the others in the series.

By "significant differences" we mean images must go beyond simple changes in orientation, color, ancillary props or set dressing, zoom, or angle. The images in a series should have different compositions, moods, meanings, or actions.

Images in a series should also be separate captures. Different edits of the same capture are rarely acceptable as a series.


xiii. Nudity

Kraas Images does accept artistic partial and full nudity stock photography. However we reserve the right to decline files if the subject and composition is considered pornographic, obscene, or otherwise unsuitable to the Kraas Images library.

Kraas Images defines adult content as: language and content that explicitlyportrays asexualsubject matter for the purpose of sexual gratification, depicting or describing in an offensive manner. This includes patently offensive sexual or excretory references that do not rise to a level of obscenity.

Red Light:

  • Exposed genitalia, pubic hair, female nipples
  • Partially exposed genitalia, pubic hair, female nipples
  • Sexually suggestive and potentially offensive subjects

Amber Light:

  • Underexposed genitalia and nipples
  • Non-sexual partial nudity


5. Title Description and Keywords

i. Image Titles

Think of the title as the introduction for your image – a compact but descriptive explanation of the file. The image title is an important part of the file close-up page, and generally a web page's title is given a little more weight by the major search engines. You want your titles to be brief, accurate, and descriptive.

Good naming practices include:

  • Accuracy and precision (eg., "Aromatic coffeee beans on a Table")
  • Include the image's main subject in general terms (eg., "Building", "Woman", "Orange")

Some of the things we cannot accept in image titles are:

  • Default camera naming (eg., "IMG_6621.jpg")
  • Repeated words (eg., "Apples, Apples, and More Apples!")
  • Personal naming conventions (eg., "Apple 21")
  • Leading characters intended to appear first in an alphabetical sort (eg., "01 Apple", "AA Apple")
  • Model's names or other identifications (eg., "Louise Eating an Apple")
  • Characters from a non-Western alphabet (eg., "Синтия Рестораны Apple")

ii. Description

Your file's description should be written to provide the client with any extra information they may need to know not already provided by the title and keywords. At a minimum, the description must be in English and include information about the image content. You may include information about where, when, and how the image was created. In some cases - artwork in the public domain for instance – you must also include additional information describing the content and its copyright-free status.

The description field may not include the following:

  • Model's names or other identifications
  • A list of keywords
  • Email or website links (other than links to pages within
  • Animated GIF images

iii. Keywords

Keywords are the most important tool for getting your images found by the people who want to license them. The key to effective keywording is to use all the terms – and only the terms – that are clearly conveyed by the content and context of the image. When keywording your files, take care to include terms that describe the main content, what it's doing, where it is, what concepts it conveys in your image, and how the image is composed. Some of the biggest keywording mistakes occur when a contributor strays from those things that are clearly conveyed by the content and context of the image. Common keywording mistakes include:

Listing every possible noun in the image

Yes, portrait images will contain eyes, ears, and noses, but if they have no particular prominence in the image, do not state.

Keywording what you know to be true, rather than what we see in the image

When you shot your image of a woman reading the daily paper, you may know that she is your sister, and that she is a doctor. But if all we see is the woman reading the paper, then "Doctor" and "Sister" are not valid keywords.


"Spamming" your file, means deliberately including incorrect terms that have no bearing or only a tenuous connection to the content. Spamming is bad for your files, bad for the collection, and can ultimately result in having you and your portfolio removed from the site.


i. Products & Objects


Identifiable packaging, modern toys, and brand name products cannot be shot as 'product shots' (images where they are the main subject) and in some cases cannot appear regardless of the context.

Not Acceptable:
  • Visible brand names or logos, regardless of the car's age or model.
  • Luxury cars of any kind or age
  • Exotic cars, regardless of context and size
  • Car lots (dealerships) with several cars of the same model or brand visible.
  • 3D renders based on actual models that fall into the descriptions above.
  • Cars as the main focus at certain angles or in certain contexts where they are not recognizable.
  • In some cases luxury cars may be acceptable if they play a very minor role in the image, such as traffic shots or street views containing several cars.
  • 3D renders that do not resemble real cars.

Major brands or unique hand-made figurines are not acceptable. Mass-produced figurines may be acceptable in some cases.

Book and Newspapers

Texts that are more than partially visible are not acceptable. We also cannot accept anything that features elements that would clearly identify a specific publication. Visible artwork and photographs, book titles, newspaper names, logos, names and illustrations all need to removed.


Complete scans or photographs that show a major or complete portion of a map are not acceptable. Older/antique maps, and non-identifiable close-ups may be okay.

ii. Logos, Trademarks & Intellectual Property

Logos & Trademarks

Logos, trademarks, company names, and product names are not acceptable and must be removed from all images uploaded to Kraasimages. This includes logos or company brands accompanied by a property release, as we simply cannot control end use to the degree required in this area.

Derived Content

Illustrations, artwork, or 3D renders based on either photographs, artwork, or illustrations for which you do not own the original copyright and are not the artist (creator) are not acceptable.

Electronic Device Interfaces (Computers, Smartphones, PDAs, etc.

Screen interfaces are identifiable to their respective manufacturers and must be removed from all images uploaded to iStock.

iii. Architecture, Art & Performances


Cityscapes and close-ups of generic-looking structures may be okay, depending on the situation. Unique or identifiable buildings/structures may not be acceptable as the main focus of an image, regardless of context. Museums, sporting and entertainment venues (both interior and exterior) are not acceptable without a release. As a general rule, places that charge admission fees usually require special permission and fees for commercial photography, which makes them problematic for RF licensing.

Art (Paintings, Statues, Sculptures, etc.)

Any artwork – main focus or not – for which you are not the artist (creator) cannot appear in an image at Kraasimages unless a property release from the artist (not the current owner) is included. Artworks located on public properties are not exempt from this rule.

Performances, Shows & Plays

Commercial images of plays, ballets, operas, theatre, concerts, fashion shows, and similar performances may be prohibited or restricted. Kraasimages can only accept generic images of performances of this kind, and requires property releases from the venue owners, the show creator(s) and model releases from the performers.


We do not accept images of professional athletes, or athletes that appear to be professional, from any sporting events, such as games, races, practices, or promotional functions. Professional athletes are very protective of their likeness and the matter of recognizability becomes very important. For instance, individual soccer/football players all have their own particular way of positioning themselves to hit the ball, of running and standing, even of how they wear their uniform. Just because you are not showing a face or number does not mean the athlete is unrecognizable. Models wearing generic clothing playing sports may be acceptable.

iv. Places, Locations & Venues

Monuments & Landmarks

Some monuments and landmarks are not in the public domain and cannot be uploaded here, depending on their location, the artist, age, and any relevant restrictions. Do some research online to find out if a particular landmark or monument has restrictions regarding commercial photography. When you do upload an image of a landmark or monument, include as much background information as possible.

Professional Sport Venues & Olympic Installations

Stadiums around the world (including Olympic venues and installations) are all unique and have distinctive features that make them highly recognizable. Images of stadiums (interior or exterior) or other professional sporting venues and events are not acceptable, even with all logos and banners removed. We may accept close-ups of bleachers or generic-looking cropped views if they aren't specifically identifiable. Teams, leagues and players hold all the rights to images of their events, practices, or other public appearances, all of which are strictly protected. The companies or corporations associated with these venues and events may hold all the rights to commercially licensed images. Please note that there are usually disclaimers on the backs of tickets prohibiting photography and/or filming.

Zoological Locations & themes

Images taken at Zoos and Theme and Amusement parks, including but not limited to identifiable enclosures, installations and animals cannot be uploaded to Kraasimages. Most places that charge entrance fees have restrictions (which may include fees & approval on usage) or prohibit filming and/or photography on their properties for commercial purposes.

v. Problematic Subjects & Practices


Due to counterfeit concerns we cannot accept images of bank notes where the currency appears flat, shot straight on, and shows more than 30% of the note, with or without borders visible. Series that could be combined to create a complete bill are also not acceptable. Angled, curved, or partially visible flat close ups, with 30% or less of the note showing may be acceptable. Any images of currency, including coins, where the likeness of Queen Elizabeth II is visible, regardless of the country of origin, or the angle, size or context, are not acceptable. This also applies to stamps.

Nazi Objects and Artifacts

Due to legal restrictions existing in many European countries, we cannot license any content featuring Nazi items or objects. This includes images of concentration camps, Adolf Hitler, Nazi buildings, and artifacts such as weapons, equipment, housewares, etc. The swastika is acceptable in images unrelated to the Nazi movement, such as religious contexts and depictions of Hindu culture.

Identifiable Information

Names, phone numbers, ID numbers, license plates, and any other information that may or may not relate to a company, a person, or a private entity must be removed from your images.

Embedded Copyright Notices

We do not accept images with copyright notices added, regardless of the colour, size, or position on the image.

7. Model & Property Releases

i. Model Releases

All images containing recognizable people require a model release. There are no exceptions. Look at the image and ask yourself "Could any of these people depicted recognize themselves in this picture?" If so, you will need a model release. Sometimes the context of an image is enough to make a person recognizable, even if their face isn't visible.

The most important things to remember are:

  • If the main subject of the image is a person – even if the person's face is not visible – it will require a model release. Images of people photographed from behind or without their permission or awareness will generally not be acceptable.
  • If the photograph is of a minor (a child under the age of 18), a model release must be signed by a parent or legal guardian.
  • A complete model release must be uploaded with each file that requires one. If you're uploading successive shots of the same model, the model release must be included with each image.
  • A model release must include the date the shoot took place.
  • A valid witness signature must appear on the model release. It must be from a third part – someone other than the photographer or the model/parent.
  • If the photo is of the photographer (a self portrait), a model release is still required. A model release for self-portraits does not expire; you can have an unlimited date range on your self-portrait model release.

Kraasimages does not accept digitally created or digitally signed model releases. This includes using script fonts as signatures, e-signatures, or scanning signatures and then pasting them into the release.

ii. Property Releases

Sometimes we will need to see a signed and witnessed property release indicating you have obtained permission to photograph a particular location, building, or object. The requirements for a property release aren't as clear-cut as for a model release, because there is no specific right of privacy that attaches to property, as it does to people. Having said that, there are at least two reasons for obtaining property releases: a) on the theory that a person's identity might be connected to the property in question (such as where a person's property is used in a manner that might defame the person as owner); and b) on the basis that to use someone's property for commercial gain without their consent may amount to an offence called "conversion". Also, if you go on someone's property to take a picture of him or her or his or her property, it could amount to trespass. Kraasimages recommends that a Property Release be obtained when the image contains identifiable property wherever possible (this isn't just for houses, it could apply to pets, cars and other personal property. The more recognizable and unique the property (and the more the owner's identity might be connected to or determined from the property) the greater the need for a property release. The Property Release needs to be signed by the legal and beneficial owner(s) of the property or their authorized agent. Many of the same formalities apply as for Model Releases.

8. Editorial Use Only Images

Many of the restrictions on which images Kraasimages accepts have to do with the usages allowed by our standard content agreement. For example, we do not allow visible logos or trademarked items in our images because they will be used in commercial and advertising applications down the road. Kraasimages also offers content under an Editorial Use Only license. "Editorial Use" means that an image will be used as a descriptive visual reference. An Editorial image shows a specific person, place, thing, or event —people use them to give examples of those specific people, places, things, or events. The Editorial Use Only license means that the image can only be used this way, and cannot be used for commercial advertising purposes.

An Editorial Use Only image can be used:

  • In a newspaper or magazine article
  • On a blog or website for descriptive purposes
  • In a non-commercial presentation

An Editorial Use Only image cannot be used:

  • In any kind of advertising or promotional material
  • For any 'advertorial' purposes, ie: in sections or supplements in relation to which you receive a fee from a third part advisor or sponsor

i. We Accept


We will accept images of products, including isolated products on white backgrounds, and products in context. These images should contain all the original branding and trademark information.

Architecture and Landmarks

We will accept unaltered images of recognizable buildings and landmarks. Please note that in some cases, you may still need to obtain a property release or other proof of permission documentation.

Travel, Social and Living

We are interested in unreleased travel images and pictures that tell stories about the world around you. These images must be interesting, specific, and well shot. They should not be time-sensitive. We will not accept images of breaking news events.

ii. Different Standards and Expectations

In general, the same technical standards apply to editorial use only images as the rest of our collection. There are certain key differences however:

Editing & Manipulation

Certain kinds of images edited or manipulated in any way that changes the context or subject matter. This includes cloning, copying and pasting, or cropping.

Releases and Support Documents

In certain circumstances we will need to know that you have obtained permission to take the photographs you are uploading. The Editorial Use Only license does not provide free reign to shoot and upload anything: you must still approach the appropriate people to obtain permission to shoot in certain locations and situations.


All Editorial Use Only images require a caption. The caption provides additional information that informs the audience exactly what is happening. All captions must include:

  • The date the image was taken.
  • The country of origin where the image was taken.
  • A brief but detailed description of what the image is. This description must quickly and accurately explain to anyone looking at the image who or what is in the picture, where and when the event takes place, and what exactly is going on.

9. Use of you Content

Below communicates our Content License Agreement that sets out what a client cannot do with our content after they have licensed it. It is worthwhile to familiarize yourself with this in order to have a good understanding of what will and won't be done with your images after they are downloaded.

Our Content License Agreement includes several restrictions. You may not do anything with the Content that is not expressly permitted. You may not provide a copy of the Content, or any portions thereof, to anyone or allow anyone to gain access to the Content, or any portion thereof, except as permitted above. For greater certainty, you may not:

  1. use the Content in design template applications for resale, including, without limitation, website templates, flash templates, and brochure design templates;
  2. display the Content on websites designed to induce sales of "print on demand" products, including postcards, mugs, t-shirts, posters and other items.
  3. use the Content in any posters (printed on paper, canvas or other mediums) or other items for resale;
  4. use the Content or any part thereof as part of a trade-mark, design-mark, trade-name, business name, service mark, or logo;
  5. incorporate the Content in any product that results in a re-distribution of the Content (such as electronic greeting card web sites);
  6. use the Content in a fashion that is considered by Kraasimages (acting reasonably) as pornographic, obscene, defamatory or libelous in nature;
  7. use any image in the Content that depicts a person to endorse a business, product or service;
  8. use any image in the Content that depicts a person in a potentially sensitive subject matter, including, but not limited to mental and physical health issues, social issues, contraband or crime;
  9. remove any notice of copyright, trade-mark or other proprietary right from any place where it appears on or in the Content or its accompanying materials;
  10. sub-license, re-sell, rent, lend, or otherwise distribute the Content;
  11. post a copy of the Content on a network server or web server for use by other users; or
  12. transfer the rights to the Content or accompanying materials (if applicable), except as specifically provided for elsewhere in this Agreement.